Excuse – I can’t afford to eat healthy. I remember the first time I went on a “healthy” diet. We went to Whole Foods and got all we needed for the week. The food bill was twice as much as normal. My conclusion was that eating healthy is expensive. Usually eating healthy means eating organic which is more expensive. Meat is much more expensive when range fed, etc.—probably three times as much. ($1.99 pound Walmart for chicken and $5.99 a pound free range.) A 2013 study from Harvard School of Public Health found that eating a healthy diet (rich in fruits, vegetables, fish, and nuts) cost about $1.50 more per day per person than eating an unhealthy diet (the kind full of processed foods and refined grains). So it does cost more, but that means you have to choose wisely. Some stores are better than others. Trader Joe’s, for example, has more value priced items. Frozen is sometimes cheaper. Vegetables in season are less expensive. Watch for sales. Get there early and find meat reduced. You aren’t going to eat as much on a weight loss diet. You aren’t going to eat expensive desserts and pastries. You can cut the budget and phase in more healthy choices when you can. Don’t let it be an excuse to lose your weight.